The 2-Minute Rule for Johnnie Walker Blue Label Ultra

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The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging doable even though retaining the posh aura of the franchise and its Distinctive combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

This new, light-weight bottle is often a factor of exquisite natural beauty; but much more importantly, it demonstrates what is feasible In regards to lightweighting glass. We're going to continue implementing these learnings throughout our vary, having more progressive strides as we glance to the way forward for Scotch.”

Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the suggestion of the spear for glass—specifically for businesses wishing to offer in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been developed by adopting a exam-and-discover design, coming up with and Checking out with out limitation and imagining what the future of lightweight luxury packaging could carry.

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The result can be an sector-initial that, and obtaining exquisite elegance, showcases what luxurious, lighter-bodyweight, lessen-carbon bottles of the long run could appear to be. As Portion of the Diageo Spirit of Development action system, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that is certainly aimed at minimizing the level of carbon emissions connected with packaging.three Whilst the technological innovation is more info not nevertheless accessible to start bottles of this bodyweight at scale, completely, the knowledge Johnnie Walker has garnered is presently staying placed on lightweighting projects throughout the Diageo portfolio.

. The Formerly claimed ‘lightest pounds Scotch whisky bottle’ was released by a British isles retailer and weighed all around 298 grams.

Created by way of a examination-and-discover product with external glass makers, this light-pounds bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary square structure, exemplifies the way forward for lightweight, and can help learn new choices for lighter, lessen carbon packaging alternate options.

“We didn’t determine what we were heading to be able to obtain after we set out to thrust the boundaries of luxurious, and the result is something which numerous claimed wouldn't be achievable. 

Diageo has stated which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was launched by a British isles retailer and weighed all over 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo Together with this, Diageo has announced that a royalty-totally free license towards the patent will probably be offered to anybody who wishes to join Johnnie Walker in its mission. Lindley reported: “Rather then maintain this new information close to our upper body, we’re fired up to be offering a royalty-no cost licence to our granted United kingdom patent to the entire world.

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Dr. Walker sought out liquids from distilleries like Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, very first built in distilleries that have considering that shut.

Johnnie Walker set out to progress the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, impressed by the craze in the direction of 'fragile' as an alternative to 'hefty' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.